Sociable Museums

Social Media in Art Museums (English + Español)


What Museums Say... about Seattle Art Museum

This post is the first one in English of the series "Lo que los museos dicen...", which in its English version is called, "What Museums Say..." This section shows a different point of view to the so called "User Generated Content" (UGC) by featuring what art museums are saying -online- about themselves.

One of the most interesting approaches to this problem is checking how museums are advertising themselves. As you will keep watching in future posts of this section, there are lots of wonderful and very creative examples of self-introductions by art museums. One of my favorites is this one by Seattle Art Museum, USA, posted by coleweber, I guess, the author of the featured spot. I t is my belief that this is a good spot because it is focussed on museum visitors' experience and not on, as often used to happen, what museums do, have, want, etc. Here I can f-e-e-l what is going to happen to me if I visited Seattle Art Museum, because wher Generated Content, What Museums Say...en I visit art museums, I not only used to learn, mainly I have experiences. Here you can have yours. Any comments on how to interpret this video?



If you also understand Spanish, do not forget checking the topics section of the right column, and clicking on some other examples of Museums talking about themselves at
"Lo que los museos dicen..."; or, why not, people speaking about museums at "Lo que la gente dice..." and its equivalent in English, "What People Say..."

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Your Photos on Museums: Ile Ife National Museum, Nigeria





















You are Sociable Museums' most precious value. Thanks to your emails, comments and contributions Sociable Museums' mission is increasing its diverse outreach.

One of Sociable Museums most active activities is located at the Flickr group. Users are about to contribute 1,000 wonderful and rare photos on art museums from all over the world, so it is hight time for celebration. Today we start a new section named, "Your Photos on Museums" in which we will rescue on weekly basis a selection of your best contributions at our Flickr pool.

For our Grand Opening, this exquisite image of the Ile Ife National Museum (Nigeria) taken in April 1958 and posted by Rabinal, who also shared with us a fragment of The White traveller in Black Africa, by Colin Wills,
The Creation of the World (Yoruba version). The creation of the world took place at Ife. Orafame. The Supreme Being, the Creator, sent Orishala out from heaven to create the world. The way was long and hot, and Orishala rested in a grove of palms. He was thirsty, and he drank palm wine, and fell asleep, a serious dereliction in one with such a high task. Orafame was disappointed. He called another demigod named Oduwa, and sent him forth to carry out the mission. Oduwa did not pause by the way. He took earth, a hen, and a chameleon. The hen spread out the earth and scraped it into a mound, just as you will see her do today. The chameleon moved over the mound, testing it with his light weight, feeling gently with his little feet. His delicate,tremulous movements which you can see today, are a memory of that great task. From the mound grew the Earth. It was there that Orfame set down the first man and woman, and from there stemmed the Yoruba people. The mound still exists; I will show it to you presently, said my guide. Oduwa, naturally, is worshipped by millions of Yoruba. The chameleon is also sacred, and the hen, though eaten, is regarded with great respect and affection. But the strange thing is that Orishala also has his devotees. One might expect them to be the wine-bibbers of the community. On the contrary, they are the teetotallers. When Orishala awoke and found that somebody else had created the world while he slept, he bitterly lamented his failure, and swore never to touch palm wine again. He never did, and neither do any of his followers. His failing remains an example forever, a warning to men of their own frailties.
Image: Rabinal: Museum at Ife, posted on September 2006.

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How to know if your museum is Web 2.0

Tired of reading the always ultimate-definitive advice about building Web 2.0 audiences and continuing without any tool to assess the potential of your museum? If you want to know if your museum is Web 2.0 friendly without hiring the services of any expensive consulter, try by addressing those simple steps,
  1. Buy some sticky label paper for printing,
  2. print the designs listed below,
  3. match your staff members with their correspondent stickers,
  4. encourage your staff wearing the stickers with pride

To match your people with their stickers, just follow these guidelines,


For Registrars
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If your registrar is really, really cutting-edge, try with this other,

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For Curators
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If your curator truly loves hanging our with other staff members, try a step forward,
Generated Image



For Educators
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If your educator organizes activities other than "for kids,"
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For Directors
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If your director thinks other than only on fundraising,
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For Board Members
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If your board members are truly mission-focussed,
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Finally, do not forget taking some photos and posting them on your museum blog!

(Thanks to the Tech-CH Blog guys for providing this wonderful tool)

Digg!

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It seems clear that the most popular social software platforms are for profit initiatives as explained in our former article on Second Life and art museums. Unfortunately or not, social does not mean gratis. However, and as a result of the twist to a more commercial strategy from social software companies, we have noticed an increasing will for establishing “quality differences” among user generated content.

The New York Times' article, “YouTube Awards the Top of Its Heap” by Virginia Heffernan underlines the consequences of those changes implemented by YouTube. This online community is not any more about “no judgments, no hierarchies, big bandwidth and lots of freedom” but about competition for popularity. In other words, the most voted video, the best one.

We can bet that never a museum related video will win any award at YouTube. But do not panic, although we would love it, being popular is not the same as being prestigious. Prestige is about being important to the ones you really (your museum) care. Should museums care about everyone’s opinion? Ideally, yes because we are institutions opened to everyone. But if our standard is everyone’s opinion, how should we understand the fact that most of people do not care about museums? Is everyone's opinion really meaningful to us? Let us assume it: we are a minority’s subject, we talk to a minority, and we have to live with that fact in the world of social software “the most voted” competitions.



As it is our belief that museums should be primarily prestigious and if so, popular as well, being a minority should not mean any problem. The problem comes when the idea of prestige is twisted to elitism because of a commercial strategy. Apparently, “being different” is becoming the most important value among online community members. Should be social software about establishing differences inside communities, or about sharing? The answer is not easy because what museums really do is establishing quality differences by proposing selected exhibitions and collections. We are lost…

Video
waterrandi: The Museum of Lost Wonder, 2006. Posted on October 2.

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