
lamusediffuse proposes the use of Social Web tools for the inclusion of non-dominant cultural expressions in the scopes of culture diffusion on the Internet. Accordingly with this objective, the project “Museums in Libya 2.0” is focused on two starting facts, the first is the lack of information about Libyan museums available in the website of the International Council of African Museums (AFRICOM) and the second is the apparent lack of museum websites in this country. As a consequence of this, the objective of our project has been overcoming both realities through the following actions,
- Overcoming the gaps of Web 1.0 by using a methodology based on Web 2.0 tools as a flexible, interactive and participative alternative option of information exchange,
- Proving Social Web academic usefulness and its tools as a valid and effective research tool,
- Palliating the lack of contents on Libyan museums on AFRICOM website by compiling, contrasting and structuring the information available on the Internet about the subject,
- Elaborating a reference map where gathering and locating the museums of Libya,
- Raising awareness about the online institutional forgetfulness situation of Libyan Museums at the present time in comparison with others in the rest of the world,
- Creating a methodological model for small museums and museums of developing countries or under conflict situations, reasonable in economic and maintenance terms,
- Encouraging museum professionals to Web 2.0 tools use as an economic, simple and effective solution to overcome any lack of computer science personnel or tools and digital technology,
- Emphasizing the importance and role of the Jamahiriya Museum of Tripoli and improving its online visibility for both international and local audiences,
- Finally, creating a reference document on the Libyan museums that will be published under a Creative Commons license of attribution and for noncommercial use,
From now on you can enjoy the wonderful Libyan museums strolling through the interactive map, where you will find information on each museum provided by our collaborators and Social Web users. Do not forget also consulting our wiki and updating it with new data. Besides, you can collaborate sharing your photos of Libyan museums including them in our group in Flickr, e-artcasting.
At this moment we leave you with the presentation we have made to present the project on next July 11 at the Medialab of Madrid (Spain,) within the Inclusiva.net encounter: New Art Dynamics in Web 2 mode. Besides, you can consult the references of the project in lamusediffuse's del.icio.us account. We hope meeting some of you there!

Etiquetas: Africa, Archaeology, Art, Heritage, lamusediffuse, Libya, Map, Museums, Professional, Small Museums, Sociable Museums, Sociable Technologies, Social Software, Web 2.0, Wikis
Museums in Libya: Call for Collaboration
Published by Pilar Gonzalo on 15 de mayo de 2007 at 19:27.


Our project addresses two facts. The first one is the lack of information about museums in Libya available on the websites of related institutions, particularly on the AFRICOM’s one. The second fact is the apparent lack of museum websites in Libya. Thus, our final goal is achieving a reference document on Libyan Museums -focused on the specific example of the Jamahiriya Museum at Tripoli- and made it available online for researchers, professionals and people interested in Museums and Libyan Culture.
Till now and thanks to contributors like you we have been able to locate 12 museums on our map of Libya on the photo. However, we already have 24 museums listed in our Libyan Museums List belonging to our Museums in Libya wiki. Now, we want to populate and polish this information and create an interactive map with all your photos. To achieve it, we need your collaboration.
We would really appreciate if you check the Libyan Museums List to add any additional information you could know on any museum in the list or about anyone still not on it.
We also encourage you to share your photos on Libyan museums in our Flickr group, e-artcasting. We need you tagging photos on museums in Libya with, at least, this information,
- Continent where the museum is
- Country where the museum is
- City, Town, or specific location where the museum is
- Complete name of the museum
- the tag “Museum”
- the tag “Art” (in case of Art Museums)
If you have any video, article or any other kind of information; you can post them here at Ly-Hub, send it to our del.icio.us account with the tagg "for:e_artcasting" or contact us at contact@lamusediffuse.com
Please, help us to spread the word and do not hesitate to make us any question. We are looking forward your collaboration!

Etiquetas: Africa, Heritage, Libya, Museums, Professional, Sociable Museums, Sociable Technologies, Social Software, Web 2.0
Is Social Software Twisting to Populist Elitism? YouTube Awards and User Generated Content
Published by Pilar Gonzalo on 27 de marzo de 2007 at 19:30.

The New York Times' article, “YouTube Awards the Top of Its Heap” by Virginia Heffernan underlines the consequences of those changes implemented by YouTube. This online community is not any more about “no judgments, no hierarchies, big bandwidth and lots of freedom” but about competition for popularity. In other words, the most voted video, the best one.
We can bet that never a museum related video will win any award at YouTube. But do not panic, although we would love it, being popular is not the same as being prestigious. Prestige is about being important to the ones you really (your museum) care. Should museums care about everyone’s opinion? Ideally, yes because we are institutions opened to everyone. But if our standard is everyone’s opinion, how should we understand the fact that most of people do not care about museums? Is everyone's opinion really meaningful to us? Let us assume it: we are a minority’s subject, we talk to a minority, and we have to live with that fact in the world of social software “the most voted” competitions.
As it is our belief that museums should be primarily prestigious and if so, popular as well, being a minority should not mean any problem. The problem comes when the idea of prestige is twisted to elitism because of a commercial strategy. Apparently, “being different” is becoming the most important value among online community members. Should be social software about establishing differences inside communities, or about sharing? The answer is not easy because what museums really do is establishing quality differences by proposing selected exhibitions and collections. We are lost…
Video
waterrandi: The Museum of Lost Wonder, 2006. Posted on October 2.
Etiquetas: Art, e-artcasting, lamusediffuse, Museums, Second Life, SL, Social Software, User Generated Content, video, Web 2.0
What people say… About El Prado Museum
Published by Pilar Gonzalo on 21 de febrero de 2007 at 5:25.

The video embedded on the post in Spanish depicts the times in which there was neither Social Software nor internet and when TV was almost the only way to reach new audiences for museums. The recording was broadcasted some decades ago on TVE, the public television of
Thanks again to the Social Software we can enjoy this debate on the El Prado Museum in
We wonder if such a media coverage on art museums could be possible nowadays. What it is certain is that Amón’s concerns addressed a hot debate these days in
Video: Debate sobre el Museo del Prado en TVE, added on February 28, 2007 by kmalevich
Etiquetas: Art, e-artcasting, lamusediffuse, Museums, Prado Museum, Santiago Amón, Social Software, Spain, TVE, Web 2.0, What People Say...
Wish List for Art Museums in Second Life
Published by Pilar Gonzalo on 5 de febrero de 2007 at 5:05.


Although we adore the abstract idea of expanding the presence of art museums in all Social Software, we have the feeling that art museums in SL are facing basic problems of definition. So, for the sake of art museums -not only in SL but also in this first one- let us try to better focus their role in this virtual platform by starting a wish list that you can pass around to add more wishes.
1. Quality Graphics
The poor definition of SL images is an obstacle to really experience the sensorial aspects of certain kind of art works. Despite SL's efforts of to be as much realistic as possible, the truth is that the graphics do still lack compelling quality. This fact makes difficult to appreciate certain art forms based on the quality of the materials, the technique and the detail of the finishing. In other words, those who used to go to art museums to enjoy Rembrandt, Goya or Rubens probably will not be interested in visiting art museums in SL.
Although we have experiences engaging art works in SL, this wish just want to underline that certain kinds of art expressions need a better definition of the graphics for having a room in SL.
2. Improved Technical Service
Being in a SL Art Museum is an incessant back and forth of logins and getting backs because of the continuous interruptions users have to suffer even using broad band high speed internet connections. At any moment the system might crash your trip and boot you off to the real world. Then you would have to log back on and try to recover your latter experience. It is as if in RL (which in the SL lingo means, Real Life) we had to visit museums with the permanent expectation of being asked to leave them at any moment.
In addition to this, some newcomers complain about the demanding learning curve of SL in comparison with real museums, as Leslie Madsen-Brooks certainly remarks at Museum Blogging.
3. Freedom
Although anyone could expect from SL to be a truly revolutionary tool to overcome the current struggles of art museums in RL, the truth is that most museums are surprisingly imitating the worst part of reality, such as the restrictions imposed to visitors in museums regarding the care and conservation of the pieces. “Do not touch” labels, bureaucratic organizational systems, copyrights, admissions, etc.; are posted in the same style of any RL museum. Why, again, so many restrictions?
At the moment SL Art Museums seem to impose the same constraints to visitors/users than the ones of the real world. What if we take this second opportunity to overcome all these problems? Avoiding elements such as surveillance cameras or security staff, unavoidably necessary in real museums but not in SL ones, should be the beginning of a friendlier visitor experience in virtual museums.
4. Originality and Innovation
Imitation of reality seems to be a must in SL. Despite the pretended goal of being an alternative environment, SL is in general terms one of the best efforts recently implemented of recreating realism. This idea reinforces our suspicions about being currently living in a deeply Baroque period, in which the senses tend to be led till extreme sensorial experiences. Not in vain, our society remarkably relies on appearance, which is one of the reasons of SL’s success. This behavior is also present in some art museums in SL, which try to imitate the current displays of art works in RL (distribution of the art works; pedestals; use of archaic aesthetic evoking the times of Roman, Egyptian, and Greek antique cultural empires; etc.)
Is not SL able to produce a different and original concept of art museum or are we the ones who behave limited by our own conventions? Regarding this the always intriguing Richard Urban commented some months ago at Musematic,
I’ve also been interested to see how people are modeling the real world in Second Life, even when it’s not necessary (e.g. I really don’t need a wall to hang that painting. But I’ve put one there anyway). I’m looking forward to seeing how museums adapt to this new environment and whether we make some of the same choices (OK, kiddie avatars, lets line up in a group and listen to the nice docent avatar.) I’ll also be looking for ways that SL frees us from some of the first life limitations.
We are looking forward to listen his insights at MW2007. In the meanwhile, we hope he will continue building up his wiki.
5. Revolution
Like the best tradition of Science-fiction movies, SL seems to be constrained by the limits of the human social behavior and the restrictions of the capitalist mental structure behind this product. The common rule is; if you want to become different from the standard possibilities, you have to pay to do so. To improve your body, to own a land, to have a different standard; you have to pay. At the end, this virtual environment seems to follow the same economic rules as RL. Not in vain we should remember that behind SL there are real people making real money. In fact, we wanted to create a group of Art Museums in SL but even creating a group is expensive, not to mention a whole museum as Tom Goskar comments at the Museums Computer Group mailing list.
If it is necessary to pay only for gathering a group of people, we could easily conclude that SL is fostering a kind of economical elitism. So, instead of ‘Social Software,’ SL is more about ‘Club Software.’ Although the policy of ‘exclusivity’ is worthy of respect, it does not match very well with the essence of Social Software.
At the end, SL rules seem to be the same of the real life: Money.
6. Generosity
One of the shameful consequences of the cruelest side of capitalism sustained in SL is that it also has homeless individuals. The Spanish nonprofit organization Mensajeros de la Paz created two months ago a homeless avatar “warning the residents that many people still need help and everybody can do something against poverty, injustice and abandon”. Consequently, and very smartly, this organization asked for donations.
Fundraising is in SL, as in RL, the main issue to create and support any museum. Regarding SL's commercial nature, our expectations about finding there a context for art museums relieving from RL budget constraints, appears to be a far fetched dream. However, we will always appeal to generosity and that is why we want to take this opportunity to mention here some individuals and nonprofits which are doing it very well, such as InfoIsland, The New Media Consortium, or TechSoup. You could find most of them at Better World Island.
7. Cultural Diversity
Just this note to raise awareness about how are art museums in SL shaping the diversity of cultural conceptions about art. Is SL representative of the rich cultural diversity of the world? We would not like SL adding another cultural filter to the already globalized online presence of culture :(
8. Integrity
Why ‘integrity’ for art museums in SL? Just because we like this value in any organization :)
9. Self-Assessment
Second Life is a great opportunity to rethink and assess art museums' role in the current times. By asking what art museums should be in SL we are asking indeed about their role in this first life. About the nature and current role of museums, we find very interesting Tom Scheinfeldt’s reflections on Foundhistory and Bridget McKenzie’s comment in the Museums Computer Group mailing list
Is there anything different to expect from art museums in SL after all those replication efforts? What is the impact of SL Art Museums in RL? Leslie Madsen-Brooks provides some insights about this in “What can participating on Second Life do for your museum?” Do not miss her final list of advantages and disadvantages for museums in SL at the end of her article.
An interesting initiative regarding real art museums and SL was led by San Jose Museum of Art, as Mark Wallace featured at “Submit your SL Art to San Jose Museum.”
An interesting example of art museum in SL is the Aho Museum, depicted in the picture above. (You will find more photos about it at e-artcasting Photoproject.)
However, RL art museums have to deeply evaluate a possible involvement in SL. Regarding these concerns, Seb Chan describes at Fresh + New the thoughts of Powerhouse Museum,
My team here at the Powerhouse Museum has been toying with the idea of a Second Life trial too - we’ve had quite a bit of experience with 3D environments and reconstructions in the past. But a museum is unlikely to have the resources of a Dell or IBM to do a media friendly product launch type event quickly enough in SL to make a significant splash - these things in the museum sector take months (if not years) to develop properly and by the time they are done (maybe) the hype will have moved on.
In the comments to this article, a good suggestion by Richard Urban was,
“Another approach that museums may need to look at is not doing this alone as individual institutions. The New Media Consortium is creating a shared campus for educational institutions, and a collective of librarians has created Information Island (I & II). But who from the museum world is willing to play in a shared sandbox?”
However, some other people just say, "Get a First Life"
10. (…)
Finally, our wish is your opinion. Do not be shy about adding your wishes and passing your list around...
Image: NMC Second Life: Aho Museum View, 2006
Video: SamyoSam: Second Louvre Museum, 2007
Video: Amoration: ISEA Virtual Arts Videoblog, 2006

Etiquetas: Accessibility, Art, e-artcasting, lamusediffuse, Museums, Second Life, SL, Sociable Technologies, Social Software, Web 2.0, Wish List
Web 2.0 Photographic Project by National Museums Liverpool
Published by Pilar Gonzalo on 7 de diciembre de 2006 at 5:39.



In our former blog (disappeared at the end of August because of the mysteries of technology) we were telling that the organization National Museums Liverpool (United Kingdom) had organized a Web2.0 photographic project to document Liverpool. The project was called “Stewart Bale 2.0” and it was based in the Stewart Bale Ltd. Photographic Collection owned by National Museums Liverpool.
The organization invited both amateur and professional photographs using Flickr, to recreate the photographs of its collection. The project is currently an online photography exhibition.
This initiative is a wonderful example of how Web2.0 (a new generation of internet services which make use of collaboration, shared participation and tagging to crate 'social software') not only can engage new audiences to art museums, but also can get their collections being revisited by contemporary visions.
As it can be seen, it is not necessary having a contemporary art collection to understand new audiences and their relation with technology. Fortunately, there is an increasing number of museums understanding it in this way.
Images: Stewart Bale: Pier Head, 1959 (original) (left); Pete Carr: Pier Head, 2006 (right)

Etiquetas: .uk, Art, Collections, Flickr, lamusediffuse, Museums, National Museums Liverpool, Photos, Sociable Museums, Social Software, Web 2.0

These last days I have been very busy trying to find information about museums in Libya to ellaborate a map of museums in that country.
Unfortunately, the International Council of African Museums (AFRICOM) is not including in its website information about Libyan Museums. However, they are wonderful institutions which specifically need of more visibility to be recognized as they should be in the international landscape. That is the reason why after an intense search in the Social Web, I have elaborated this map which gathers and places all museums we are aware of. Now, thanks to the Web 2.0 tools, it is my pleasure to share this map of Libyan Museums with all of you.
Do not forget to check e-artcasting Photoproject and add your comments and tags to the image.
Images: lamusediffuse: Map of Museums in Libya, 2006
Etiquetas: Africa, Flickr, Libya, Map, Museums, Photos, Sociable Museums, Social Software, Web 2.0
What People say... about MACBA
Published by Pilar Gonzalo on 15 de septiembre de 2006 at 1:57.

I just ran across this video titled “Llévame al museo, papi” (Take me to the Museum, Dad,) relating to the Museum of Contemporary Art of Barcelona (MACBA) in Spain. Far to homage the institution, this video criticizes “the absorption of the art world and the virtually zero impact of museums on citizens’ daily life.” This is done by mixing flamenco and reggaeton in the very dubious taste of some current massive consumption video-clips.
The author of this mishmash is the artist currently living in Barcelona, Guillermo Trujillano, who produced it in 2006 for the program "hempreslaradio.net." Trujillano's concerns connect in some way to Sociable Museums' interest about the impact of Social Software on Art Museums. With this work, the artist seems to be asking why bigger audiences relate these cheesy musical groups, and on the other hand, why art museums use to remain very far to this achievement. Are not museums containing enough significance and quality samples to also engage big audiences?
We all know that is difficult to make art museums part of common daily life. The question here is if Trujillano's video is solving something about this or it is just stressing even more the boundaries between art museums and daily life. Furthermore, should it be the goal of art museums becoming part of peoples' daily life and engaging ‘big audiences’?
Although “Llévame al museo, papi” is more elaborated and technically better than most of the videos available in the Social Software, I personally prefer less self-conscious responses. However, thanks to posting it in YouTube I have been able to learn about it and posting it in this blog to continue the debate started by Trujillano.
Now it is time to experience this hilarious point of view on MACBA, and why not, enjoying some of its details. Our favorite part begins at the minute 2:30, with the group of flamenco dancers in the street and when the singer says,
Yo aquí cantando en la calle (Me here singing in the street)
tu aquí bailando en la calle (you here dancing in the street)
y los museos vacíos (and museums are empty)
no hay quien gestione mi arte (nobody to manage my art)
Ole!
Etiquetas: .es, Art, MACBA, Museums, Sociable Museums, Social Software, videos, Web 2.0, What People Say...
What People Say... About Tate Modern
Published by Pilar Gonzalo on 17 de diciembre de 2005 at 1:31.

With this video Sociable Museums not only make its debut as a vlog, but also inaugurates the section "What People Say..." In this ongoing section I will publish videos available in the Social Software showing comments by people in Art Museums.
From killer feet to disoriented tourists, in this video you will see how Tate Modern's cutting-edge art can live together without problems with "salchichón" sandwiches.
Video: Wigo: Museo Tate, 2005
Etiquetas: .uk, Art, Museums, Sociable Museums, Social Software, Tate Modern, videos, What People Say...